17 Influencers across six European markets with a reach of 24m
Key PUMA retailers attended to capture content for their own channels
33 Posts were created with a reach of 15 million
2.3m Instagram engagements
115 Instagram Story posts reached 13+ million fans
European influencer event in Shoreditch to position Lewis Hamilton as PUMA’s global men’s training ambassador. They transformed a warehouse into a workout space creating a series of ‘Instagram’able’ and content capture moments for paid influencers, retailers and European media to communicate the new collection. HFLbroadband provided high speed internet and WiFi to the warehouse to enable live streaming and posting to enable content to be derived quickly and effectively.